Thursday, August 1, 2013

The bottom band of a properly fitting bra

This time, when you run the tape measure around your body, you're going to take the measurement across the fullest part of your breasts. Write down this number. Now subtract your chest measurement. If the difference between the two numbers is less than 1 inch, your cup size is AA. If it's 1 inch, your cup size is A; 2 inches, you're a B; 3 inches you're a C, and so on.

So you've taken your measurements and you're in the fitting room trying a bra in what's supposed to be your size — but it doesn't seem to fit. Now what?

Different brands and styles of bras will fit differently. So bring several options with you into the dressing room to start. And before you pile on all your clothes just to go out and look for a different size, experiment by making some adjustments to the bra. If the bra has an adjustable closure, extend or shorten the band slightly by moving the hooks to a different spot or adjusting the velcro if the bra has a velcro closing. The bottom band of a properly fitting lingeries should ride across the middle of your back and pass under your shoulder blades to provide the right support.

The British Fashion Council (which is the UK's equivalent of the Intimate Apparel Council) published the Breast Health Handbook in 1996 to oppose our efforts. They announced the formation of the Breakthrough Breast Cancer Foundation, which was to receive donations from bra sales to fund genetic research into breast cancer. The book criticized our work, claiming, "The idea that wearing a bra encourages cancer by trapping toxins was recently put forward by researchers at the Institute for Culturogenic Studies (sic) in Hawaii. Researchers from more august establishments promptly dismissed it as claptrap." Without any medical evidence or research, the book informs women that wearing bras is a health necessity, and should be worn as early in life as possible to prevent breast damage.

Our original publisher, Avery, was purchased by giant Penguin Putnam in 1998. The new publisher did not list the book for three years and refused to revert publication rights to the copywrite holders, Singer and Grismaijer. The book was virtually unavailable, and it was thought to have gone out of print. Finally, after repeated requests, the publishing rights were released to us in October, 2001. (ISCD Press has been keeping it in print since then.)MORE:cheap sexy lingerie

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